oDesk & Elance
Social Media Marketing (SMM) Test Question & Answers
Question 1: What methods of social
network marketing should a company always use?
a. Blogging only
Ans: b. Twitter, Blogs, Facebook
c. YouTube
Ans: d. Depends on the company,
their product, their audience
Question 2: What is the
term adopted for updates by Twitter users?
Ans: a. Tweets
b. Twoots
c. Twinks
d. Posts
Question 3: What is meant
by “guerilla marketing”?
Ans: a. Using resources such as
time, energy and imagination rather than money to market
Ans: b. Using advertising spots
which utilize gorillas to capture the audience
Ans: c. Having a large scale
marketing budget
d. Using television ads instead of
web ads
Question 4: What is meant
by Brand Management?
a. Managing the marketing staff
b. Management of the marketing
budget
Ans: c. The company executive
management team
Ans: d. Creating a consistent image
for the company
Question 5: Why is it
important to post to a blog regularly?
a. It reduces the cost per blog post
Ans: b. Keep readers engaged and
also give search engines content to index
c. It gives the social media
marketing specialist something to do
d. It allows more chances for the
company to put
Question 6: What is
"guerrilla marketing"?
a. Marketing geared towards animal
lovers
b. Marketing which relies on time
and energy rather than a large dollar budget
Ans:c. Aggressive sales techniques
Ans:d. Marketing using a large scale
national budget
Question 7: What is meant
by guerrilla marketing
Ans: Using resources such as time,
energy and imagination rather than money to market
Question 8: Which of the
following is an important aspect of creating blogs and posting content?
Ans: a. Using a witty user name
Ans: b. Posting at least once a
month to the blog
Ans: c. Social Media Optimization
d. Using humor
Question 9: What is a
"vlog"?
a. Video Log
Ans: b. Video blog
c. Log of blog activity
Ans: d. New technology to aid in
blogging
Question 10: What can a
company do on Facebook apart from their page to create a following?
a. Post more updates than usual
b. Post controversial posts
c. Use several pictures
Ans: d. Use Groups, both company
originated and posting to other groups
Question 11: What is meant
by the "blogsphere"?
a. The act of writing a blog
b. Specific niche blog community
c. The interconnected community of
blogs via linking to each other
d. Advertising done via blogging
Question 12: How can a
company ensure that the proper audience finds their YouTube videos?
Ans: a. Post
links on the company blog to the YouTube videos
b. There is no method to effectively
direct people to the company videos
Ans: c. Use of keywords
d. Sending out mail advertisements
Question 13: In a company
who should own the social marketing plan?
Ans: a. Head of Marketing
Ans: b. CFO
c. President
d. Operational staff
Question 14: What is meant
by "micro-blogging"?
Ans: a. Blogging daily
b. Blogs which are posted by
companies, not individuals
Ans: c. Blogs with limited
individual posts, limited by character count typically
d. Blogging from mobile devices
Question 15: What is meant
by A/B testing in marketing?
a. Testing of 2 different products
Ans: b. Testing 2 versions of an
advertisement to see which elicits the best response
c. Clinical testing of medical
products before legally allowing them for sale
d. Testing via 2 mediums, such as
radio and television
Question 16: What is
“social media optimization”?
Ans: a. Creating content which
easily creates publicity via social networks
b. Writing clear content
c. Creating short content which is
easily indexed
d. Hiring people to create content
for social networks
Question 17: What
place does Pricing have in marketing?
a. Higher prices guarantee higher
revenue stream
b. The company should actively
market how much their products cost
Ans: c. Different pricing levels can
be tested to see what elicits the best consumer response
d. Marketing based on the pricing
level relative to competition is important
Question 18: What would
the marketing budget section of a marketing plan detail?
a. The cost to write the plan
Ans: b. The expected costs for each
ad campaign based on the delivery method
Ans: c. The overall marketing budget
for a year
d. The marketing personnel job
descriptions
Question 19: How can a
company use the same material for both traditional and social network
marketing?
a. Posting a luring comment on
Twitter the company site
b. Selling ad space on the company
website
Ans: c. Utilizing a television ad
campaign online as well on their site and sites such as YouTube
Ans: d. Creating a magazine print ad
with the company website
Question 20: What is the
ultimate goal of social network marketing plan?
a. To satisfy investors in the
company
b. To justify spending in marketing
c. To find investors for a company
d. Drive potential customers to the
company and give them an action time to perform
Question 21: How often
should a marketing plan be revisited?
a. Never, once written it is
complete
Ans: b. As often as needed in order
to revisit the plan of action and revise any new actions
c. At company board meetings
d. During the financial review of
the company each month
Question 22: Which of the
following would be leveraging both social network and traditional marketing?
a. Handing out print advertisements
with a coupon for a store
Ans: b. A print advertisement in a
magazine which drives people to a website where there is a free trial offer
c. Posting an advertisement on a
message board
d. Hosting a video ad on YouTube not
otherwise seen elsewhere
Question 23: How does
creating a social network marketing plan differ from a traditional marketing
plan?
a. The brand image should be
completely different for social marketing
Ans: b. The staff requirements and
skill sets for social marketing are different
Ans: c. There is no need for a
social marketing plan, but social marketing plan is required for traditional
marketing
d. Other than the method of
delivery, a marketing plan either way will be similar
Question 24: What should
be the length of an blog post?
Ans: A few sentence mixed with
several links to other sites and references.
Question 25: Which of the
following is valuable in increasing a page rank?
a. Paying for placement
b. Static content
Ans: c. Quantity of links from other
highly ranked pages to your site
d. No contact information
Question 26: Why is there
no specific definition of what is social media marketing?
Ans: a. There is not governing body
over social media marketing
b. Companies cannot come to one
definition
Ans: c. The concept is relatively
new compared to traditional marketing and is still being defined
d. It had not yet been widely
accepted
Question 27: What is meant
by the “blogosphere”?
Ans: The interconnected community of
blogs via linking to each other
Question 28: What is meant
by the “blog o sphere”?
Ans: The interconnected community of
blogs via linking to each other
Question 29: How do ebooks
represent a from marketing?
Ans: They are often free, include
useful information, and direct the reader onto the company which created the
ebook for.
Question 30: If marketing
is relatively easy to do online
Ans: Hired experts can drive the
best results of campaigns and help guide the company in its marketing
Question 31: What should a
company do for commercial advertisements on YouTube in order to maximize their
effectiveness.
Ans: a. Ask the watcher to visit the
company site at the end of the video
b. Make the videos at least 5
minutes long
c. Make the videos under 10 seconds
d. Have the CEO featured in the
advertisement
Question 32: Which of the
following are podcasts least likely to target?
Ans: a. Sales
b. Branding
c. Customer loyalty
d. Customer delivery
Question 33: Why is the
subject line of any email campaign important?
a. It gives the person an
opportunity to delete the email before reading it
Ans: b. It is all the receiver sees
besides the email address until they open the email
c. It let the receiver know they are
about to be sold something
Question 34: What is the
general purpose of posting a video blog routinely to YouTube?
a. It allows the company to hard
sell its products
Ans: b. It allows the company to
drive website traffic to its blog
Ans: c. It can be used to disperse
the company contact information
d. It allows followers to create a
personal connection with the employees of the company
Question 35: What is the
term used for a person who is receiving updates of another Twitter user's
updates?
a. User
Ans: b. Follower
c. Connection
d. Friend
Question 36: What style of
blogging would be most effective for building relationships with customers?
a. Using the blog only for press
releases
b. Posting resumes of the company
officers
Ans: c. Posting articles about how
terrific the company is, and putting down the competition
Ans: d. Writing posts about the
company and its ups and downs from inside, personalized approach
Question 37: How much a
company pay for the given example: Ad displays 20 times, 2 users click the ad,
cost per click is 5 cents.
a. 90 cents
Ans: b. 10 cents
c. 20 cents
d. 1 cents
Question 38: What do
Connections on LinkedIn effectively represent?
Ans: a. Random strangers who found
the company
b. People the company has sold
product or services to
c. An avenue to disperse coupons
Ans: d. People and other companies
the user is connected to directly
Question 39: Which 3
industries are the largest users of affiliate
marketing?
a. Prescription drugs, electronics,
child products
b. Gambling, adult, retail
c. Retail outlets, bakeries, beverage
Ans: d. Computer equipment, auto
manufacturers , construction
Question 40: How can a
company convert posts on Twitter to sales?
a. Write demanding points about the
competition
b. Write posts about personal
information of the CEO
Ans: c. Creating posts which drive
followers to their site
Ans: d. Constantly post updates
about how the company needs more sales
Question 41: What can a
company do to offset the cost of running a blog?
Ans: a. Place ads on the blog which
generate pay per click income
Ans: b. Charge users a fee to read
the blog
c. Only allow past customers to read
the blog
d. Require a monthly membership to
the entire company website
Question 42: What is a
double opt in process?
a. Someone must email the firm twice
to get on a list
Ans: b. Someone must ask to be on
your email list, and then verify by clicking a link they want to be on it
c. Someone must email the firm twice
to get off an email list
d. Someone has to send an email
confirming an online purchase
Question 43: What is the
ultimate goal of a social network marketing plan?
a. To satisfy investors in the
company
b. To justify spending in marketing
c. To find investors for a company
Ans: d. Drive potential customers to
the company and give them an action item to perform
Question 45: 22 What is
“wiki”?
a. Form of blogging
b. A social networking site
Ans: c. Interconnected and user
generated knowledge management systems
d. A tool for posting to social
media networks
Question 46: Which type of
marketing would a company blog be considered?
Ans: a. Social Network Marketing
b. Traditional Marketing
c. Both
d. Neither
Question 47: Which of the
following are podcasts least likely to target
Ans: sales
Question 48: What is the
term adopted for updates posted by Twitter users?
Ans: a. Tweets
b. Twoots
c. Twinks
d. Posts
Question 49: What does the
Answers section of LinkedIn allow people to do?
a. Users to post questions directly
to companies
Ans: b. Post questions based on a
category, and receive responses from experts in the field
c. Post links to the company press
releases
d. A meeting place for new
connections
Question 50: What non
financial measure of marketing is important to track?
a. CEO performance
b. Number of new hires in marketing
Ans: c. Number of impressions
Ans: d. New customer acquisition
Question 51: What does
updates to Facebook status resemble most closely?
a. Video blogs
Ans: b. Posts on Twitter
c. A company white page
Ans: d. Articles on LinkedIn
Question 52: How does a
blog directly impact sales of a company?
a. It tells customers what products
to buy
b. It can be used to talk negatively
about the competition
Ans: c. It is typically used as the
way to disperse company coupons
Ans: d. Typically a blog does not
directly create sales
Question 53: What is the
main reason traditional marketing will never completely go away?
a. It is a cheaper than social media
marketing
Ans: b. All companies are required
by law to use traditional marketing techniques
c. There are better tax write offs
for traditional marketing
Ans: d. It's proven to work time and
again
Question 54: What style of
videos can a company post on YouTube?
Ans: a. Video Blogs
b. Television Commercials
d. Product Demonstrations
Ans: All of the above
Question 55: What should a
company post on Twitter?
a. New product launches
b. Significant company news
c. Occasional day to day posts of
interest
Ans: d. All of the above
Question 56: How is site
traffic useful in evaluating marketing?
Ans: a. Overall site traffic can be
followed and a general idea of marketing's impact on it can be determined
b. There is no correlation site
traffic and marketing
Ans: c. Ads can send receivers to a
specific landing page, which can be tracked
Ans: d. Product sales from the
company website can be attributed directly to the marketing campaign
Question 57: What is
another term for “social media”?
Ans: a. Media Optimization
Ans: b. Consumer Generated Media
c. Advertising Socialization
d. Consumer Media Advertising
Question 58: Why would a
company hire internet marketing specialists if marketing is relatively easy to
do online?
a. It reduces taxable profits
b. To get a second opinion
c. Creates goodwill
Ans: d. Hired experts can drive the
best results of campaigns and help guide the company in its marketing
Question 59: What feature does
LinkedIn offer for pay accounts?
a. Ability to post pictures
Ans: b. Increased abilities to
connect directly and send messages to people
c. Ability to post in Groups and
create a Group
d. Ability to block users
Question 60: What is the
method for being linked to other users on LinkedIn?
a. Followers
Ans: b. Connections
c. Friends
d. Associates
Question 61: How can a
company create a forum for dialogue on LinkedIn?
a. Post updates to the company
status
Ans: b. Use of Groups
c. Change the company profile
regularly
d. Post demeaning comments for the
competitors' pages
Question 62: What should
be the length of an effective blog post?
a. Several pages in length
b. No more than a few sentences
c. A few sentences mixed with
several links to other sites and references
Ans: d. A few paragraphs
Question 63: What is
affiliate marketing?
Ans: when a 3rd party helps market
your business. And in turn your pay them a commission based on sales as aresult
of their efforts
Question 64: What
traditional marketing technique is YouTube closest to?
a. Print advertising
Ans: b. Television advertising
c. Radio advertising
d. Mail Advertising
Question 65: What is a
method of marketing on Facebook which can reach several users by spending
money?
a. Pay money for a better quality
Facebook account
b. Pay a third party to make posts
to your account
c. Charge a fee for users to be your
friends
Ans: d. Facebook Pay Per Click
placed advertisements
Question 66: What is meant
by the concept of “viral” in social media?
Ans: a. Social media which is spread
to viewers by the consumer, growing in popularity
Ans: b. It is a method of branding a
company
c. Advertising which can easily be
emailed
d. Marketing advertisements which
are not serious
Question 67: Why would a
company possibly want to spend more on PPC early on?
a. It costs less early on
Ans: b. To drive traffic to their
site and increase awareness
c. To let the competition know they
are serious
d. To sell more products
Question 68: How far into
the future should a company plan its marketing activities?
Ans: a. Up to 1 year
b. 5 years
c. 1 month
Ans: d. Indefinitely
Question 69: Why is
Facebook the most well rounded social networking
marketing space?
a. It has been around the longest
b. It does not cost any money
Ans: c. It allows for video, short
posts, long posts, articles, pictures – all aspects of other sites combined
into one
d. It allows for pictures
Question 70: What is the
character limit for posts on Twitter?
a. No limit
b. 100 characters
Ans; c. 140 characters
d. 200 characters
Question 71: What is meant
by “white hat”?
Ans: a. When markets show up for
work wearing white hats
b. Dishonest techniques for gaining
higher ranking
c. Ethical and honest methods of
increasing page ranking
d. Soft ware use to increase ranking
Question 72: Why is it
important to have a company blog hosted on the company web domain versus a
third party blogging site?
a. Required by law
Ans: b. Search engine rankings will
include hits on the blog as part of the overall website hits
c. Requires less effort to maintain
d. Cannot be hacked easily
Question 73: What is a
“value proposition”?
Ans: a. The pricing of the product
b. The same as a business plan
c. A statement as to how the company
will make more money
d. A statement as to how the company
adds value for customers
Question 74: What type of
status updates would drive visitors to the company site?
Ans: a. An update telling friends
they hope to see them all soon
Ans: b. A link to a new press
release hosted on the company site
c. A link to a third party hosting a
company press release
d. A picture of the CEO
Question 75: How does
YouTube serve a dual purpose in social media marketing?
a. It can be used as a company blog
as well as video advertisements
b. It can be used for company
pictures and videos
c. It can be used to host the
company website as well as videos
Asn: d. It can be used as the forum
for dispersing company videos, as well as a host when embedding videos in sites
outside of YouTube
Question 76: How can
LinkedIn serve the company aside from social network marketing?
Ans: a. Job openings can easily be
dispersed to qualified candidates on LinkedIn
b. Company pictures can be posted to
the profile
c. Negative press about the competition
can be easily spread
Ans: d. Pricing lists can be posted
Question 77: Which of the
following would not be effective in headline writing?
a. Using words that draw attention
b. Using words that people may
search for
Ans: c. Using small words which take
up space and do not add value
d. Using words such as “new,
exciting, special offer”
Question 78: How can a
company place itself as an expert in a certain area of expertise?
a. Post updates which brag about the
company
Ans: b. Actively answer questions in
the Q&A section of the site
c. Post comments on competitors
pages stating how they are inferior
Ans: d. Answer questions in all
categories, even ones the company is not in business of.
Question 79: What is the
overall goal of social media marketing for companies?
Ans: a. Generate sales
b. Increase company headcount
Ans: c. Increase their web presence
d. Help accelerate product launches
Question 80: How can a
podcast be used to drive customers to a website?
a. By only hosting the podcast on
the website
b. By giving information on the
podcast which gives the listener the desire to learn more, and directing them
to the website for information
c. By making the podcast a premium
one which costs money
Ans: d. By telling the listeners
that they need your product
Question 81: What is a
"call to action"?
Ans: a. Giving an
advertisement's receiver a specific direction such as 'visit the site'
b. Using telemarketing to reach out
to potential customers
c. Defaming the competition
d. Creating a new marketing campaign
Question 82: What are the
four P’s of marketing?
Ans: a. Placement, production,
procurement, procedures
b. Product, price, place, promotion
c. Position, price, production,
premature
Ans: d. Product, promotion,
procedures, procurement
Question 83: Why is
affiliate marketing a favorable from of marketing?
a. It is inexpensive.
b. Nothing is paid unless there is a
sale resulting from the affiliate’s efforts.
Ans: c. It guarantees increased
sales
d. It is complex so not many people
utilize it
Question 84: What is meant
by “Marketing Creative”?
a. The employees in the marketing
department
Ans: b. The content for marketing
and its creative aspect
c. The methods used to distribute
marketing material
d. The branding image of the company
Question 85: Which type of
marketing would be a company blog be considered?
a. Social Network Marketing
b. Traditional Marketing
Ans:c. Both
d. Neither
Question 86: What would be
the marketing budget section of a marketing plan consist of?
a. The cost to write the plan
Ans: b. The expected costs for each
ad campaign based on the delivery method
c. The overall marketing budget for
a year
d. The marketing personnel job
descriptions
Question 87: What is one
measure a company can use to validate the usefulness of its video posts on
YouTube?
a. The number of followers
Ans: b. The amount of views of the
video
c. The number of videos the company
has up
Ans: d. The sales volume of the
company
Question 88: What does the
product portion of the 4 P's of marketing focus on?
Ans: a. The product or service being
marketed to consumers
b. The manufacturing process
c. How the price will be set for the
product
Ans: d. How the new product will be
promoted
Question 89: What
additional feature does Facebook have that helps engage in a dialogue with
followers?
a. Ability to leave messages for
each other
b. Ability to chat live
c. Ability to post updates live
d. Ability to post updates from a
mobile device
Ans:e. All of the above
Question 90: Why would a
company possibly want so spend more on PPC early on
Ans: to drive traffic to their site
and increase awareness
Question 91: Why are
purchased email lists typically ineffective?
a. They are too expensive
b. They distribute an email to far
more people than the company has in its contacts
Ans: c. They make up fake emails to
sell
d. They are not targeted at
customers specific to your company and have high bounce rates
Question 92: Why has web
marketing become a popular form of marketing?
a. It is much cheaper than other
forms and often more effective
b. Television advertising is being
offered less
c. It is easier than traditional
marketing
Ans: d. It has been heavily
advertised
Question 93: Why would a
firm employ guerilla web marketing?
a. It is guaranteed to work
b. It allows greater flexibility
Ans: c. It gives the firm more
control over its marketing budget.
d. It is unconventional and can
often leave a lasting impression on potential customers
Question 94: What is
contingency plan?
a. A second written plan in case
management doesn't like the original plan
b. A detailed marketing plan
c. A set of actions to be taken if
the origin l plan does not perform as anticipated
d. A marketing plan written just for
social networking
Question 95: Why is
affiliate marketing a favorable form of marketing
Ans: it grantees increased sales
Question 96: Why are
affiliates not the same as having a sales force?
a. The affiliates are virtual
b. The affiliates can be based
anywhere in the world
c. The affiliate only drives
traffic, they do not necessarily convert them to sales
Ans: d. The affiliates have limited
availability
Question 97: Why is it
important to fine tune the timing of the ad and keywords used
Ans: to carefully target the
customer base desired, not wasting impressions and clicks
Question 98: Why is the
subject line of any email comparing important
Ans: it is all the receiver sees
besides the email address until they open the email
Question 99: How do
listeners decide what is a worthwhile podcast to continually listen to?
a. High quality audio and high
quality content
b. If it’s funny
c. Broad based podcasts with no
general direction
Ans: d. Having several hosts and a
myriad of topics
Question 101: How is the
“open rate” important?
a. It tells the company how many
people clicked on the links in the email
Ans: b. It lets the company know how
many people bought a product
c. It is the number of people who
received the mail
d. It is the number of people who
actually opened the email sent to them, giving the company insight in to how
effective the email marketing campaign was
Question 102: How is the
pricing model of a click determined?
a. Standardized rate for the ad
Ans: b. Google sets the price
worldwide
c. Ads always cost more in later months
d. The more popular a search term
the more a customer will have to pay to use that term in his/her target
keywords list
Question 103: How can a
podcast be used to brave customers to a website
Ans: by telling the listeners that
they need your product
Question 104: How do
eBooks represent a form of marketing?
Ans:a. They are often free, include
useful information, and direct the reader onto the company which created the
eBook for further information
b. They are not a form of marketing
c. They can be placed on free sites
where paid advertisements generate income
d. They can be used to defame the
competition
Question 105: How can
supplemental materials be delivered to the podcast listener?
a. Embedded into the audio file
b. Files can be made available for
download along with the link to the podcast
Ans: c. The listener has to go
to a special site only during the podcast
Ans: d. The listener must pay for
any additional materials
Question 106: How
important is content on a site when optimizing it?
a. Not important at all does not
factor in
b. Mildly important to keep
customers happy
Ans: c. It is the only thing which
creates a higher ranking in search engines
d. Very important new content
especially
Question 107: What is
meant by “niche marketing”?
Ans: a. Targeting a broad based
group of people
b. Targeting a very specific
demographic
c. Advertising on the television
d. Advertising only online
Question 108: What is
meant by “whit hat”
Ans: When marketers show up for work
wearing white hats
Question 109: What should
a company do once it achieves its search engine ranking goals?
a. Stop promoting site
b. Constantly monitor and improve
their site in order to maintain their ranking
c. Revise the site once in awhile
Ans: d. Sell advertising on their
site
Question 110: What is one
unfavorable trait sometimes seen in affiliate marketing?
a. The cost is low
Ans: b. It brings additional traffic
to a site
c. Affiliate will use unethical
techniques to drive customers in hopes of earning a commission
d. It is only paid for based on
successful selling
Question 111: What is a
secondary reason to actively maintain a company blog, besides giving potential
customers something to read?
a. It keeps the marketing staff busy
in down times
Ans: b. It impresses clients
c. A well maintained blog will help
increase page rank with search engines
d. It makes the company seem larger
than it is
Question 112: What is the
purpose of a traditional press release?
a. Is acts as a direct marketing
sales tool
b. It can be mailed out to potential
clients
c. It announces company information
to a widely dispersed group of people
Ans: d. It target markets to
internet users
Question 113: What is the
purpose of sending a monthly newsletter?
a. It creates work for employees at
the company
b. It builds branding creates
awareness and connection with potential clients
Ans: c. It gives people a chance to
opt out of ever talking to your company again
d. Required by law
Question 114: What is an
auto-responder?
a. A person who replaces to all emails
for the company
b. An automatic email message sent
to someone who takes an action such as submitting a form on a company website
Ans: c. A method of direction
communication with clients
d. An email relay system
Question 115: What is the
“active voice” style of writing ads?
a. Using “you” and not “I” or “we”-
directing wording towards the customer
b. Writing in the first person
Ans: c. Writing in the third person
d. Speaking omnisciently
Question 116: What is the
formula for calculating cost per customer acquisition?
a. Marketing spent on television
divided by the number of new customers
b. Sales divided by customers
c. Total marketing budget divided by
all customers ever
Ans: d. Total marketing budget for a
specific period divided by the number of new customers for that same period
Question 117: What is
“cost per customer acquisition”?
Ans: a. The amount a company pays a
customer to try their product
b. The average cost of marketing
spent per new customer
c. The cost of marketing staff
d. The cost to beat competitors
Question 118: What is
“cost per action”?
Ans: a. Same as pay per click
Ans: b. A payment agreement where a
specific action creates a payable event for the affiliate such as a click a
purchase a number of page views
c. A payment agreement where costs
change depending on volume
d. The product cost
Question 119: What is an
“impression”?
a. When a person buys a product from
a site
Ans: b. When your ad is displayed on
a page online, not necessarily clicked on
Ans: c. When an ad is clicked on
when an ad on
d. When an ad makes an impression on
a client
Question 120: What is
meant by “web 2.0”?
a. The resurgence of internet
companies with more interactive focus, such as blogging and social networking
b. Any website which has survived the
dot com bust
c. Sites made using new technology
Ans: d. Internet companies who focus on retail
sales
