10 + 1 tips to sell more in your shop online

When we seek passive income on the Internet almost always we think of the option of creating a microfiche, because once manages to position it may give stable profits with little update, although the task of SEO requires a lot of effort and dedication during a long period of time. In addition, microfiches have another negative point: if they are temporary, after this fashion will not only benefit and we must ensure that AdWords advertisers pay enough during the rest of the time in which it is positioned. To say that an algorithm change could plunge your website if you have made Black Hat SEO techniques and will never give microfiche profits.

By this I do not mean to be a bad source of income, let alone throw away the idea of ​​creating a microfiche. From my experience I can say that they can get good income with one, and if we create more, we could expect to live just microfiches Internet.

Tips for selling in your store online

But my recommendation is another: looking for alternative ways to make money online. Because if tomorrow the microfiches not become profitable, you have to start from scratch to seek other sources of income. Is not it better to start as soon as possible?

The online stores can be one of those alternatives. And so you can create an online store effectively (or see if you're doing well, if you already have one), I will share with you the eleven best tricks that will make your ecommerce strategy.

1. Include a blog

Previously it was common to find web pages were limited to companies that provide the most important features of their services to draw attention to the user. Today having a blog is not an opportunity, it is an obligation. And I have my reasons:

    SEO improves providing quality content to the page.
    You can practically offer tutorials that are tested your services.
    Transmit more confidence to users, because with the items you show that you know what you are doing.

2. Offers in social networks

Offers Social Media Online Shop

A great way to get loyal users and keep informed your followers is to have presence in social networks.

But keep in mind an important point, and how to use these platforms in attracting traffic or on improving sales from our shop, because for a good social media campaign we have to consider three fundamental pillars:

But none of the three is, separately, the ideal choice. When people really connects with your brand it is when you merge those three pillars, and to achieve that we need something to increase engagement, which will improve connectivity (even emotional) of the customer and the product.

A strategy that works well is to publish offers in the social networks, but now not only warning of what there is, but to give an exclusive to followers. If you have a physical business, how about some of these ideas?

    Post a tweet with a PDF. It would be a discount coupon if they have printed in the store can be used.
    To avoid problems with people who do not have printer, it can serve to display the document downloaded from the cell.
    If you want to be more creative, you can put something like: "If you come to our shop and blah do you say we save 50% in youth clothes."

We may also retain users with humor or with important events. For example, KitKat showed on Twitter image as a party of the World Cup was held. Of course, many people who felt identified with his team made RT and gave FAV:

3. Support online chat

online chat

People increasingly have less time. You need quick things, instantly, not to wait because it is frustrating and stressful. To solve this problem and improve support for our online store, the best tool is to have an online chat. For this we use platforms like " online" that lets you create chats quickly and easily. Now we can only hire someone who is in a fixed schedule.

The fixed schedule is something that goes a long way, do not look to online people when suits you depending on the day, because it can happen that the client will always connect at the same time and you will never see online to discuss their doubts, which could lead to a sale lost. If, however, publish a schedule with the hours when you are online, people will know when to enter the chat to talk instantly with people in charge of the support.

4. Fixed telephone, no personal motive

This serves to give a good image. People believe (or know) that we are professionals.

If we place a personal mobile will give you the feeling that we are people sitting in our room that neither we have been concerned in place an office (or, as the store does not give us good benefits, not quality and we can not afford an office) .

If we place the fixed, even that of our home, that we seem more serious and we have a space dedicated to discuss issues of the online store.

5. A shopping cart with a few short details

If your shop is affiliated have no problem with this, because all you do is drive traffic to the online store where you really will buy.

But if you're the one going to ship the item and you need to collect data from people, make sure you do not ask more to account and omits unnecessary steps. I recommend not to place more than three. As most four.


6. Limited offers (counters back)

limited offers

A scientifically proven technique is that the regressive timers with bids increase conversions, because seeing how they spend the seconds before his eyes will cause eventually end up buying the product.

7. "Call to action" with bright colors

call to action Mail Chimp

It is extremely important to control where it's going to go look for customers. This can be easily achieved considering the following aspects:

A button that should be conspicuous or yes, is "Buy" because otherwise it would not be the first time anyone not located where they click to continue shopping, since the button color is camouflaged with Overall color on the online store. The same goes for the shopping cart; button to access it must also striking.

You have to know very well determine where to place these attractive elements, and when you have decided, make sure you have not gone through these elements. Sometimes, we think there are so many important things that ended up having two dominant colors and we are back in the same: neither highlighted.

For example, in Mail chimp predominantly white and gray. If you look, the only button that is a bright color (red) is to register.
8. Share achievements that convey confidence

Buy online in places where you have to place information such as bank account or Paypal has a downside, is that customers will not trust in the first place in your store.

Achievements

In this it helps to have a good theme that looks professional, but also includes achievements or awards (in conspicuous places) you have obtained along your path so that people fear is removed to enter personal data.
9. Reviews, ratings, VAT and delivery time in each product

amazon

We return to the same theme as before: confidence. Must appear (and be) a serious and good products online store. Before buying, customers will carefully look at three important aspects that I try the following:

Reviews: Most you see in online stores that are not famous are false opinions. For a more will not happen anything, so invent names and let your imagination. They must seem like they are real people, so varies both the form of expression as how to write (with misspellings, many commas, capitalization ...).
 Rating: If you can put stars or ratings You can also manipulate them to put them high. This will also increase the confidence and, consequently, sales.
 VAT (and handling) always puts the price including VAT and shipping costs. Do not put small "plus VAT" because it is not anything serious, and neither resembles the transparent tent that we want to become. Also when the client see that by paying the price increases because it includes VAT, could lose. Is not it better to convince from the beginning?
    Delivery time: people do not have time for anything, I repeat. If you see that you have a fast shipping, you could go to another online store that does specify the time it takes to ship the product. Amazon does this very well, because it has a system that detects the current date and tells you the day you have at home.

10. Store Mobile version

One tip is probably not the first time you hear it. More and more users visiting from mobile, so it is important to have a responsive design that fits any screen size.

It is true that people do not usually buy from mobile, but if they like what they saw from the mobile surely then turn on the computer to buy the products they had seen.

11. SEM with effective landing pages

This is something I've seen very little despite the great effectiveness and conversion rate it has.

When creating ads (AdWords, Facebook Ads, Ads Twitter or any other platform) have to focus mainly on properly segmenting our audience.

Now, we have our target audience and started getting that traffic to pay, but we note that conversions are not expected. Why does this happen?

Well, very simple. If you're promoting to "buy black jackets" and people access your online store, you will see many other products that maybe are not what you expected to see. Conversely, you can direct these clicks to a specific landing page that speaks specifically of the product, showing a list of the best deals. At the end of the day, people have agreed to this landing page is because they were looking for that, so they want to know all the facts do not see the rest of the products you have in the online store.

To further improve conversions, it offers flagship product. Good, nice and cheap. Customers do not like to choose, the brain is lazy by nature and wants to give all done (that's one reason why we should not drive traffic to the home of the online store: you will see many things we do not know what choose and will end leaving).

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25 ways to earn money when you’re broke on the road

YOU REACH INTO you wallet to pay for your hostel bed for the night, and come up empty. You dig deeper, finding only receipts and pocket lint.
You realize you’re out of money.
Nervous, you excuse yourself from the hostel clerk and rip open your backpack, in search of a secret stash of cash. Nothing. Not even a few coins.
All you have left are some smelly socks, an overdrawn bank account and an unquenchable thirst for adventure.
What do you do? Pack up your gear, hang your head in shame as you call your friends/parents to send the money for a ticket home? Or do you consider these innovative options for funding a life on the road:
1. Travel Writer
Considered by many as the ultimate travel job, writing for online publications can help you buy your next mug of beer. Work your way to becoming the next Hunter S. Thomson by learning about the craft and querying your next inspired idea.
2. Wield that camera
National Geographic may not be knocking your door down, but that doesn’t mean that your photos don’t deserve an audience. Try selling your landscape and portrait shots to travel publications or submit it to a stock photography company such as Shutterpoint.com, Andes Press Agency and Getty Images.
3. Video journalism
With the advent of Youtube amateur videos are in great demand. Become a backpack film maker, set up your own vblog or simply sell it to tourism sites.

National Geographic may not be knocking your door down, but that doesn’t mean that your photos don’t deserve an audience.

4. Busking
If you’re talented (or even if you aren’t), this is a great way to earn money. Just make sure you’re not taking someone else’s “spot” and check the legalities of performing in a certain area. Or if the police come, you could just run away really fast.
5. Work an a Bookstore
It’s a great way to show-off your “intellectual” side whilst devouring the latest books. Keep in mind that most may require a work permit before they hire you. A great alternative is to bunk in Paris’ famed Shakespeare and Company where the owner offers free beds and work in exchange that you promise to read at least one book a day.
6. Online Poker
This is the perfect money-making means for risk takers. Many travelers who have funded their trips from their winnings on Online Poker. Make sure to weigh the risks of wiping out your bank account and developing a gambling problem.
7. Massage
Have you been known to make your dates swoon with your suave massage moves? Maybe it’s time you put your seduction skills to good use by working as a freelance masseuse. Find willing clients on the beach or a location where people are looking to relaaaaxxxx. Invest in some scented oil, clean nails and your most disarming smile and you’ll have enough funds for your own spa treatment.

WWoofing it for cash / Photo strickeal

8. Farm Work
Fruit picking and farm work is one of the favorite possibilities for hippies, idealists and masochists. Though it is literally hard labor, it’s a paying job with invaluable perks, like meeting new people, enjoying the outdoors and having a unique experience.
One of the best resources is Transitions Abroad, Matador’s Guide to WWOOFING and Finding Paying Work in Europe.
9. Construction
If you’d like to fatten your wallet whilst trimming your waistline, then take on some short-term construction work. Who knows, with your newly sculpted abs and beefy biceps, you may find other uses for that tool belt.
10. Work in a hostel
Many hostels hire part-time workers in exchange for cheaper rates on rooms. Cleaning up after travelers may seem pretty disgusting, but it’s an opportunity for quick cash, a free bed and some new friends.
11. Painting
You don’t have to cut off your ear to get a painting gig, but you can put your artistic abilities to good use by offering your services for home, office or building refurbishments.
12. Dishwasher or Kitchen Staff
Grab some leftovers without having to resort to dumpster diving. Experience the stress, camaraderie and craziness of working in a restaurant’s kitchen. It may even open your eyes to a new career path like it did for bad-ass chef extraordinaire, Anthony Bourdain.

Get prodded and poked by nervous science students in the UK, US and in Europe as a guinea pig.

13. For the love of science…or some cash
If you were the type of kid that purposely ignores the expiration date on milk cartons just to “see what would happen,” then this is the job for you. Get prodded and poked by nervous science students in the UK, US and in Europe with Get Paid to Guinea Pig.
14. Donate Blood
So what if you feel a bit woozy? A train to Russia is not cheap. Sissy. Plus, you’re helping save lives.
15. Modeling
Do you enjoy staring at your reflection on train windows and hostel mirrors? Then throw down that backpack for a few hours and head off to the glamorous world of commercial and print modeling. Often found in the gigs section of craigslist ads and city job sites, these opportunities require little more than a few cheesy poses.
16. Movie Extra
Run through the streets of Berlin with Jason Bourne or flee Godzilla’s rampage in Tokyo by working as a movie extra. You can check out casting agencies, local job posts or even the local couchsurfing group where independent film makers often post openings. It’s a great way to rub elbows with international celebrities (or at least tell your friends you did), earn some fast cash and possibly get discovered.
17. Recycle
Yes, saving the environment does pay. In most European cities, you can get cash back for the bottles you collect. Scour the hostel lounge and trash cans for some empty containers which you can take to the local supermarket where you’ll be given enough change to finally buy that banana you’ve been eyeing.

Play the streets as a busker / Photo Kafka4prez

18. Sports events
Run after wayward golf balls or mop up the latest spillage from the Tae Kwon Do championships. For sports enthusiasts, it’s a great way to earn some money whilst gaining insight on the local games.
19. Trim some bushes
No, not those, pervert. Knock on a few doors and ask if they need any cleaning, yard work or repairs done. Though you may be chased off by Rover (or Ganesh if you’re in India), with a rumbling stomach, anything is worth a try.
20. Expositions
If you consider yourself a master of setting up tents, then challenge yourself by working at an exposition. Find these jobs on the city classified pages and help put up the displays, tarps and booths for a quick and easy buck.
21. Write Content
If you’ve been annoying your friends and family back home with your lengthy emails, then maybe its time to get paid by writing about other things than yourself. Work for a site that pays per hits such as blogit.com, helium.com and Associatedcontent.com.
22. Resell stuff
Don’t quite know what to do with that weird doll you got in Romania? Then sell it in your next location. From convincing your bunkmate to buy your lucky charms to auctioning fleamarket finds on ebay, reselling unusual travel goods can turn into quite the lucrative on-the-road business.
23. Handicrafts
If you’ve got a knack for crochet or can weave a basket at hyper speed, then selling some of your crafts can be used towards funding your next bus ticket. At the very least, you could make yourself something warm for those homeless evenings.
24. Festival Stalking
One of the best ways to combine a crazy cultural adventure, lots of drinking and enough dough for your next hangover spot is to work the festival circuit. You could either apply for a gig in one of the stands or push your own agenda by selling homemade space cakes, jell-o shots or setting up a kissing booth.
25. Sail Away
Sail off towards the sunset by working on a yacht or a cruise ship. You can find work by perusing crew job sites or simply asking people by the harbor if they have any leads. It provides a sense of freedom, a means to sustain to yourself and a way to get to your next stop.
Being on the road with very little or no cash may seem daunting at first, but the challenge of using your imagination to provide for yourself will make the experience all the more exciting and valuable.

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• Accident, sickness, and unemployment insurance
• Auto insurance
• Burial insurance
• Car insurance
• Gap insurance
• Health insurance
• Liability insurance
• Life insurance
• Other types of Insurance
• Pet Insurance
• Property insurance
• Travel Insurance
• Visitor Insurance

 

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You should know about freelancing full-time

You should know about freelancing full-time

For most of us, freelancing full time seems like a dream come true. We get to be our own boss, work our own hours, and are responsible for our own success. It all sounds great – and it is, but freelancing full-time isn’t for everyone. While some freelancers thrive on being their own boss, others find that they’re not as good at working for themselves as they were working for a company, or in their 9 to 5 job.

A lot of people thrive on working full-time in a traditional office setting. Whether it’s because they love working in teams, like to bounce ideas off each other, and be able to share a joke with a colleague sitting in the cubicle next to them, or because they are too used to it to be independent, there are people who may not be suited for the freelancer‘s life. So before you take the plunge, consider the following aspects of a freelancer’s life to see if it is your cup of tea, things like

1. You Will Be Working Alone

Freelancing can be a lonely profession. While previously you work right in the middle of the hustle and bustle of an office environment, now you’re working from your home, isolated from society.

The kids will be at school, your significant other would be at work and you will definitely be home alone working on your laptop, Mac or PC. Apart from when you go for interviews to pitch your services or to meet partners you can collaborate with, sometimes you could go an entire day without using your voice! Before long the isolation will start to affect your mood and work.

If you’re used to having people around while working, consider sharing an office with someone or go rent a desk or cubicle and embrace the co-working phenomenon.

2. You Hold Yourself Accountable

Freelancing full time means you’re responsible for yourself and your work more than ever. There’s no one around to monitor how much work you’re getting done or whether you’re meeting your targets.

For you to be successful as a freelancer, you need to be accountable for yourself. Otherwise, you might end up spending half the day tweeting and going through your RSS reader.

Your work will suffer and your clients will see the effect in the work you turn in. There are plenty of tools, apps and methods to help you stay focused at work but at the end of the day it boils down to having the self-discipline to run yourself and your work.

3. You’ll Need Self-Discipline

When you first start freelancing full time, it’s so tempting to give it your all and work late nights. But what those late nights really do is make you so tired that getting up in the morning is difficult. Then you think, since you’re working for yourself, you can set your own hours making it okay to sleep in.

That’s where you’re wrong.

If you sleep and wake up late, your entire day gets realigned. Instead of working through the morning, you’re working through the night. Not only is that unhealthy, it turns all your waking hours into working ones.

Stick to your office-going work hours and your freelancing business has a good chance of making it. After all, clients don’t burn the midnight oil – they keep to office hours and that’s also when they are most likely to contact you with the latest updates. Keep yourself available.

4. You have to Deal with Clients

Unless you’ve directly dealt with your company’s customers and clients during your office years, your very first roadblock is going to be dealing with clients.

When interacting with clients you need to be courteous, direct and helpful in your communications with them. There’s no room for exasperation or sarcasm – even when they are horrid to work with. Think of it this way: your client is now your boss and you have to treat them like one.

A lot of clients stick with freelancers who are easy to work with and always go out of their way to deliver 100%. So impress your client, and you’ll have smooth sailing for the most part.

5. You must learn to negotiate

In a full-time job you’re paid a fixed salary each month with a raise every year, medical insurance, paid leave and other perks. In freelancing your earnings are directly dependant on your rates and there are no perks in freelancing.

In order to succeed, you need to be able to negotiate reasonable freelancing rates for yourself. There’s nothing wrong with starting out with low rates – as long as you steadily raise them as you gain a reputation for yourself and are always improving your skill set to deserve higher pay.

Failure to negotiate rates means that you’ll be stuck with low rates – and nobody else is going to help you raise your rates.

Here’s a quick tip for raising rates: always quote a rate that is higher for your new clients compared to your present clients and work your way up as you get more projects.

6. You Mustn’t Let Emotions Take Over

Freelancing doesn’t give you a buffer against irate clients, unreasonable demands and rejections. Instead of hearing the news from your boss or a colleague, you’ll be hearing it directly from the client.

Whether it’s a rejection (they’re the hardest to take), an unreasonable demand or just a disgruntled client, you’ll need to handle the situation with tact.

Keep your emotions in check and instead of going on the offensive, do damage control. Clients are your life line; you can’t afford to alienate them.

7. You must know what’s Trending

As a freelancer, you’ll need to stay on top of the trends in your industry to stay ahead of the game. It doesn’t mean you waste time trying out everything, but figure out which trends affect you directly and how you can use them to your advantage.

A few years ago, when blogging became the next best thing for business, freelancers who quickly establish their own blogs managed to not only get more clients but also established themselves as leaders in their niche.

As a full-time freelancer, you need to keep an eye on emerging trends and have the ability to quickly figure out which trends would benefit your freelance business the most.

8. You Need Your Family and Friends

Before you make the jump, make sure that your family supports your decision. When you start freelancing, things are pretty stressful. You’re spending a majority of your time finding clients and are constantly worried about making ends meet.

If you don’t have your family’s support (and I’m not takling about just financial support) your stress level is going to spike through the roof.

There are going to be days when you’ll feel like it might not work. That’s when family support matters the most. Just having someone – a partner, spouse, your parents or even one of your big-eyed kids – tell you that it’ll all work out or they believe in you, can go a long way in boosting your confidence.

Friends are also a great source of support during the first few months too. They can help spread the word about your services and refer you to folks in their social and professional circle if they are looking for a freelancer.

9. You Must Have Extra savings

Before you leave your full time job, start freelancing on the side. It’ll help you gauge your chances of success and when you do switch to freelancing, you’ll have some clients already.

But here’s the catch. After a while, you may feel confident that their payments can keep you afloat, but don’t expect when you do go full-time with freelancing that you’ll have the same clients beating down your door with work.

Think of it as setting up a business from scratch. You’ll eventually need to go out there and find clients – which takes a lot of time and networking, something you will be disadvantaged after removing yourself from the scene by quitting your job.

Until you’re making enough to make ends meet or turn a profit, you’ll need to dip into your savings to get by on a monthly basis. Try to have enough savings to last 6 months before you quit to go full-time freelancing.

The Secrets to Success

The secret to succeeding as a full time freelancer is to treat it as a business. You’re the CEO of your freelance company. You’re the one responsible for everything related to it.

Stick to the work ethics you conform to during your office-going days and you’ll be fine. The only difference is that you can take a break when you want to, and work extra hours when needed. You get to spend more time with your family since you’re spending less time getting stuck on the way and back from work and not to mention those epic-length meetings.

Set your own hours: if you can get your work done in 4 hours instead of 8, no one’s forcing you to stay in the office. How cool is that?

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